Johannesburg, 18 March 2022

After living with the trauma of hair loss,South African actress and model, Gail Mabalane, created Ethnogenics, an innovative new local hair range dedicated to combatting hair loss – now available exclusively at Clicks.

“Clicks is very excited to welcome Ethnogenics as an extension to our haircare range. We are passionate about growing the local haircare market, with a focus on black and female-owned businesses. As a 100% black, female owned start-up, Ethnogenics presents the perfect synergy,” says Clicks Brand Executive, Phathiswa Sefatsa. “Over the past 18 months, Clicks has brought 14 black-owned businesses operating in the hair and personal care sectors to market. We believe that small business development is critical in creating jobs, building a healthier economy and bringing options for our customers.”

Three years ago, Gail was overwhelmed by the outpouring of love and support she received from the public after losing her own hair. Through her YouTube channel she documented her journey and received messages from many women who have experienced the anguish of losing their hair. The common complaint she heard was that women battled to find information and products that could treat the issue.

“It was clear from my own hair loss journey that knowledge was the missing piece,” says Gail. “I realised there was a distinct lack of education around how to solve the problem. This led me to create the Ethnogenics range and to provide consumers with the information they need to make smarter and more empowered hair care choices aimed at preventing long term damage to their hair.”